In a technique for producing ideas webb offers what he characterizes as a simple five step formula anyone can use to be more creative in business and in life although the process itself is indeed simple completing it to achieve the given results is a wholly different matter webbs focus is on the process by which to generate ideas. That there may be a technique for producing ideas is everybody capable of using it or is there in addition some special ability for producing ideas which after all you must be born with like a color sense or tone sense or card sense one answer to that question is suggested in the work of mind and society by the great italian. This is my book summary of a technique for producing ideas by james webb young my notes are informal and often contain quotes from the book as well as my own thoughts this summary also includes key lessons and important passages from the book this is a list of authors books and concepts . A step by step technique for sparking breakthrough creativity in advertising or any field since its publication in 1965 a technique for producing ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity professionals from poets and painters to scientists and engineers have also used the techniques in this concise. In the foreword to james webb youngs book a technique for producing ideas keith reinhard asks how can a book first published in the 1940s be important to todays creative people on the cutting edge the answer lies in the question that inspired webbs book how do you get ideas webb argues that the production of ideas is a process just like the production of cars
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